The Heroic Imagination Project (HIP) is a non-profit organization that promotes everyday heroism through research and education.
Founded in 1971 by Philip Zimbardo as an outgrowth of the controversial Stanford Prison Experiment, HIP conducts trainings and workshops focused on addressing issues like bullying, police oversight, racism and sexism.
These programs are offered to businesses, schools and government agencies across the United States and internationally.
One of HIP’s key initiatives is the Police Orientation and Preparation Program, which aims to reduce bias and improve safety protocols in law enforcement.
Since 2011, HIP has also been studying former gang members and those with ties to terrorism to better understand transitions away from violence.
This research is led by Rony Berger, Yotam Heineburg and Leonard Beckum.
In addition to on-the-ground programming, HIP contributes to academic literature on heroism and altruism.
Philip Zimbardo, along with Zeno Franco and Kathy Blau, published an article comparing heroism and altruism in the Review of General Psychology in 2011.
Through scientific research, experiential training and innovation, HIP positions itself as a leader in providing skills and tools to enact positive change.
More information can be found at heroicimagination.org.
